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Welcome to Global Realty Marketing

Finding a Buyer for Your Home

Because selling a home involves an array of both personal and business concerns, it's important to do it right.  You need to carefully prepare your home, understand the market, see what alternatives are realistically available, and be completely reasonable when determining if you are in a buyer's market or a seller's market.

The goal of every seller is to have a line of buyers outside the front door, each clutching higher and higher offers.  And while this has been known to happen, in most markets there is some balance between the number of buyers and sellers.

A number of factors determine whether a buyer's offer is acceptable. They include:

  • Is the offer at or near the asking price? Is the offer above the asking price?
  • Has the buyer accepted the asking price or something close? Has the buyer then buried thousands of dollars in discounts and seller costs within tiny clauses and contract additions?
  • What is the alternative to the buyer's offer? If a home has not attracted an offer in months, then sellers need to determine if a better deal is possible -- recognizing that each month costs are being incurred for mortgage payments, taxes and insurance.
  • Does the owner have enough time to wait for other offers?
  • What if no other offers are received?
  • What if several offers are received? Do you choose the high offer from the purchaser with questionable finances who may not be able to close, or a somewhat lesser offer from a buyer with pre-approved financing?

You must remember these important things: A buyer doesn't care how much you paid for the house ten years ago, how much work you put into the place and that you put a three-tiered deck on the back.  If you're overpriced, they'll buy someone else's house.  So, if your home isn't moving, check the price first.  If you are bent on keeping your price, then sell the deal instead of the house. Take the initiative to place an offer on the table before any buyers even come into the house.

Here's one idea you might consider:

Ask your agent to advertise your home in the MLS or in other advertising: "Move in and make no payments for three months." Here's how it works.  If you're trying to sell for $175,000 and your agent is after you to drop the price, instead of dropping $5,000, figure how many payments $5,000 would make and offer that as an incentive instead. In this case, if the buyer puts down 10 percent, the $5,000 would make five principal and interest payments on a $157,500 mortgage (30-year fixed with a 6 percent mortgage).

Plenty of buyers would love to move into your house and live "free" for five months. The catch is-your offer is only good on a full price contract. Instead of just dropping the price, sellers could offer other incentives, such as vacations, home warranties, vehicles-even boats.
 

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